Prince drops a fun conspiracy themed video on us descibing who killed hip-hop. While checking into this guy I discovered he is the man behind the make smart cool movement(see below). I hope he stays on this path this video was definitely a fun watch. ENJOY!
Live from his wiki
In late 2009 Prince Ea, upset at the present state of the music industry, decided to form a movement named “Make ‘SMART’ Cool”. The “Make ‘SMART’ Cool” movement (SMART is an acronym for “Sophisticating Millions And Revolutionizing Thought”) attempts to “promote intelligence to everyone, everywhere and integrate it with hip-hop. To create and nurture, without discrimination or preference, a community of free-thinking individuals under the singular purpose of promoting the ideals of education, intelligence, unity and creativity throughout the world at large.”
A successful underground clothing line for the movement, which includes t-shirts and sweaters, was released and has gained support from artists such as newly signed So So Def producer Mike Kalombo. Artists supporting the movement include Traphik, Black Thought, Immortal Technique, Sha Stimuli, August Rigo.